You're doing a bang-up job, Mr. Johnnie Boden!

I just had to share with you all this really cute email I received

from my old friend, Mr. Johnnie Boden. :)

It told me to click on the email, and so I did.
This is what opened - an interactive catalog! Fun!

I love how they got cheeky with the title page! ;9

Like J.Crew, they, too, do a "real people" spot, but with their own staff.
I do recall J.Crew doing the same (but only for women online
and then again, with non-staff, in a print catalog),
but Boden has the advantage of having a more diverse group of models, including men! ;)

In order to see the different outfits, one merely had to click on their particular photo.
There were links to the items featured on the model, too.
There's also a video you could play back to see how the photo shoots went.

When you "turn the page", they give you ideas on how to put full outfits together,
using the same top, which I'm sure we've all tried to do while shopping our closets! ;)

And I LOOOVED this page. ;D

Small print: "That's why we don't like these 'what shape are you?' guides.
We're not bricks, pears or cornets.
Bits of us are shaped like a coathanger,
while other bits resemble the Isle of Wight, complete with cliff erosion."
Ain't that the truth!

This page showed three very differently-shaped women and how they had Boden helped them pull off some very put-together outfits. :)

So, head on over to Boden now, ladies!
(And I love how their online models are smiling
and proudly showing their crow's feet and what not.)
They're having a 30% off sale on select women's wear! Enjoy!